NJ.com

Nj.com

The first thing done to get money is that NJ.com sells adspace. This is helped by their affiliation with the Real Cities Network that seems to target a certain population. This would mean they can have companies sell to markets, and they pay NJ.com to do so. Not only that, since NJ.com is made up of 14 different newspapers, you have a lot of money behind it. I’m sure those papers share the same companies, as they share the same news and classifieds with the website. They also gain money by charging for archived stories to be read. Another source is sponsorship. The weather is sponsored by Continental Airlines, and that is another source of income.
The sort of organizations and media outlets giving material to NJ.com includes papers like the Star Ledger, Jersey Journal Now, and a great deal more. Mainly the Star Ledger, who I know for a fact cite NJ.com as their online site for their paper.
The site’s format seems to be “shovelware” for the most part in the fact the stories are taken from the paper to the site. But, the multimedia used comes as what I assume to be web only content since papers can’t really use videos yet. The fact that the weather can also be updated means that the weather is more accurate. There are also some stories I am sure that did not appear in the paper, but since there were no free Ledgers this week at school, I have no clue if that be true. There are bound to be some fluff though that didn’t hit the stands, so I would have to think there is the possibility to have some original content.